The vibrant island state of Penang, Malaysia, welcomes a new hospitality landmark of  modern luxury and design innovation – the Penang Marriott Hotel. Designed by the acclaimed global design firm, dwp | design worldwide partnership, this stunning property promises an unrivalled blend of timeless style, charm, and the cultural tapestry that makes Penang unique.

Situated along the prime, seafront location of Gurney Drive, the Penang Marriott Hotel offers breathtaking sea and city views in addition to its central location in George Town, a UNESCO World Heritage Site. The hotel’s  aesthetic stand as a testament to dwp’s interior design prowess and visionary approach, reflecting a symphony of design principles that marry Penang’s vibrant heritage with the timeless elegance synonymous with the Marriott brand.

dwp’s design team, led by Group Creative Director Scott Whittaker, meticulously crafted the hotel’s aesthetic to embody the essence of Penang while incorporating the sophistication and comfort expected of a Marriott property. “Our goal was to create a design narrative that celebrates the rich cultural tapestry of Penang, infusing it with a contemporary flair that resonates with the discerning modern traveller,” Whittaker explained. “Every element, from the carefully selected materials to the bespoke artwork, tells a story of Penang’s vibrant heritage and natural beauty.”

The hotel’s interior spaces showcase a harmonious blend of local craftsmanship and international design sensibilities. “We collaborated closely with local artisans to incorporate authentic Penang elements, such as intricate woodcarvings and batik-inspired patterns, into the hotel’s design,” Whittaker added. “These touches not only add visual interest but also foster a sense of place, immersing guests in the unique charm of Penang.”

Ramesh Jackson, Marriott International’s Area Vice-President for Indonesia and Malaysia, lauded the hotel as a cornerstone in Marriott’s expansion, praising its embodiment of architectural brilliance and cultural fusion. “It’s more than a hotel; it’s a sanctuary where timeless style meets the unique charm of Penang,” Jackson remarked, highlighting the property’s blend of modern comfort and upscale amenities designed to enchant every guest.

The hotel seamlessly blends modern elegance and comfort, featuring 223 exquisite rooms that redefine luxury on Penang’s iconic promenade. Guests can prioritise a healthy lifestyle with a fully-equipped 24-hour fitness centre, a steam room, and an outdoor infinity swimming pool that promises a serene oasis with a sun deck providing breathtaking views of the Gurney seafront.

Dining experiences at the Penang Marriott Hotel are equally impressive, with a variety of options to indulge the senses. Kucina highlights the art of Italian gastronomy, while Sago serves a symphony of local and international flavours. Lava Java is the go-to destination for quick energy boosts or delightful snacks, and the Great Room bar and lounge provides a stylish ambiance for memorable evenings with expertly crafted cocktails.

Events and functions are elevated experiences at the hotel, with the centrepiece being the breathtaking pillarless grand ballroom, distinguished by its soaring high ceiling and equipped with state-of-the-art audiovisual technology. Five flexible function rooms offer customizable setups to accommodate a variety of events, from conferences to social gatherings.

Alfred Chew & Datuk Loh Kian Chong of dwp celebrated the collaborative spirit and innovative flair that have propelled the Penang Marriott Hotel to set new standards in the hospitality landscape. “This project stands as a beacon of excellence, showcasing the power of dedicated design and commitment to unparalleled guest experiences,” they stated.

Penang Chief Minister Chew Kon Yeow applauded the project for its contribution to Penang’s burgeoning future, emphasising the hotel’s alignment with the state’s commitment to sustainability and responsible tourism. “Through eco-friendly practices and a celebration of our heritage, the Penang Marriott Hotel not only enhances our hospitality offerings but also preserves the essence of Penang for future generations,” Chew noted.

“The Penang Marriott Hotel is a testament to dwp’s commitment to creating spaces that inspire, engage, and leave a lasting impression,” Whittaker concluded. “We are proud to have played a role in shaping this landmark property that not only sets a new standard for luxury hospitality in Penang but also showcases the transformative power of design.”

The Penang Marriott Hotel signifies a new chapter in Penang’s story, one where tradition and modernity coalesce in beautiful harmony. dwp’s interior architectural narrative weaves through every element of the hotel, promising guests an experience that transcends mere accommodation and ventures into the realm of immersive luxury.

Hotel Details 

Penang Marriott Hotel

55 Persiaran Gurney, George Town, Malaysia, 10250

Tel: +60 4-5661888

Website: https://www.marriott.com/en-us/hotels/penmc-penang-marriott-hotel/overview/

In a bold move that challenges the norms of conventional hospitality, Marriott’s Moxy brand has unveiled its latest venture in the heart of Bangkok’s vibrant Ratchaprasong district. The Moxy Bangkok Ratchaprasong Hotel, designed by dwp | design worldwide partnership, embodies the brand’s commitment to delivering a playful, affordable luxury experience while embracing the unique identity of its locale.

The property, which marks Moxy’s first foray into the Thai capital, seamlessly blends the brand’s signature industrial design and sociable service with the dynamic energy of Bangkok. The result is a hotel that not only adheres to Moxy’s well-established brand standards but also stands out as a distinctive destination in its own right.

At the core of the Moxy experience are the brand’s guiding principles: playful design, social spaces, and affordable luxury. The Bangkok property embraces these values wholeheartedly, from the moment guests step into the lobby and check-in at the bar, to the thoughtfully designed guest rooms and vibrant communal areas that encourage interaction and connectivity.

However, what truly sets the Moxy Bangkok Ratchaprasong apart is its dedication to infusing local flavour into every aspect of the hotel. The property features artwork and decor inspired by Thai culture, including murals by local artists and traditional Thai patterns and motifs.

The design team at dwp, responsible for the hotel’s interior design, drew inspiration from the Ratchaprasong area’s rich heritage, particularly its iconic cinemas and bustling markets. The lobby pays homage to these local landmarks, incorporating elements reminiscent of the grand movie theatres and the vibrant atmosphere of traditional Thai market fairs. This unique design approach creates a sense of place, immersing guests in the history and culture of the neighbourhood from the moment they arrive.

“Our goal was to create a space that not only reflects the Moxy brand but also celebrates the essence of Bangkok,” says Khun Sarinrath Kamolratanapiboon, Executive Director at dwp. “By incorporating elements of the local cinema and market culture, we’ve created a unique experience that truly captures the spirit of the city.”

The culinary offerings showcase a mix of international favourites and authentic Thai cuisine, providing guests with a taste of Bangkok’s renowned food scene.

The hotel’s design also captures the essence of Bangkok’s vibrant atmosphere through the use of dynamic colour palettes, energetic patterns, and creative lighting solutions. These elements come together to create a unique visual narrative that celebrates the location and immerses guests in the city’s lively ambience.

“The Moxy Bangkok Ratchaprasong is a testament to the power of storytelling through design,” notes Scott Whittaker, Group Creative Director at dwp. “Every detail, from the artwork to the lighting, has been carefully curated to create a cohesive narrative that transports guests to the heart of Bangkok.”

Beyond aesthetics, the Moxy Bangkok Ratchaprasong focuses on creating unique experiences that exceed standard brand expectations. Flexible spaces adapt to host pop-up events, art exhibitions, and themed parties, while customised guest rooms incorporate bespoke furniture and locally inspired decor. The hotel’s commitment to sustainability is evident in its use of eco-friendly materials and energy-efficient systems, resonating with the growing number of environmentally conscious travellers.

“We wanted to create a hotel that not only meets the needs of modern travellers but also surprises and delights them at every turn,” explains Khun Kanidtha Pattanapanitchakul, Design Director at dwp. “By combining playful design with sustainable practices and unique experiences, we’ve created a property that stands out in Bangkok’s competitive hospitality landscape.”

In a city known for its hospitality offerings, the Moxy Bangkok Ratchaprasong stands out as a trailblazer, boldly redefining what it means to be a lifestyle hotel. By successfully merging brand standards with local identity, the property offers guests a truly memorable experience that captures the spirit of both Moxy and Bangkok.

As the Moxy brand continues to expand its global presence, the Bangkok Ratchaprasong property serves as a shining example of how thoughtful design and a commitment to local culture can elevate the guest experience. It is a testament to the power of innovative hospitality and a harbinger of the exciting developments yet to come in the world of travel and design.

The Bangkok skyline has recently welcomed a new addition that aims to redefine urban living through a unique blend of Australian-inspired design and contemporary interior architecture. Supalai ICON Sathorn, a project by the well-established Thai developer Supalai Public Company Limited, in collaboration with the design firm dwp | design worldwide partnership, seeks to showcase the potential of innovative thinking and cultural integration in high-rise residential development interior design. 

The main entry experience, set in an urban park, leads to a commercial lobby and Gallery Hall that combine modern cosmopolitan elements with warm copper tones, cool veined marble, and a full-height illuminated onyx backdrop. This blend of natural and urban materials creates an atmosphere that sets Supalai ICON Sathorn apart from other condominiums in the area, offering residents and visitors alike a sense of sophistication and warmth from the moment they enter the building.

Komon Suwansilp, President of Supalai Public Company Limited, states that the vision behind the project was to “create a living experience that transcends the ordinary” by bringing “the essence of Australia to the heart of Bangkok.” As the company celebrates its 35th anniversary, Supalai ICON Sathorn is presented as a testament to their commitment to delivering innovative lifestyle solutions that cater to the evolving needs and preferences of modern urban dwellers.

The interior design by dwp draws inspiration from various Australian regions and iconic destinations, creating a unique living experience that transports residents to the land down under. The co-working library, for example, is reminiscent of the Hunter Valley, with its informal atmosphere, warm material tones, and perforated panel motifs applied to glazing screens. The use of timber parquet flooring enhances the sense of intimacy in this space designed for work and relaxation, providing residents with a comfortable and inspiring environment to pursue their professional and personal goals.

Scott Whittaker, Group Creative Director at dwp, explains that the design approach aimed to create a holistic living environment that combines the raw beauty of Australian landscapes with the sophistication of contemporary urban living. The Kids Club, inspired by the Australia Zoo, features play elements and relaxation areas in light pastel tones, creating a fun and engaging space for children to explore and learn. Meanwhile, the hydrotherapy facilities draw inspiration from the Jenolan Caves, with rough cast stone walls contrasting with cool blue tiled pools, offering residents a serene and rejuvenating escape from the bustling city life.

The Opal Lounge and bar, located on the upper levels, is perhaps the most striking feature of Supalai ICON Sathorn. Inspired by Sydney’s Bondi Beach and its vibrant food and beverage scene, this space boasts a double-height glazed view and an open circular staircase leading to a mezzanine lounge. The use of copper and timber elements, along with other materials from the public spaces, creates a sophisticated ambiance that encourages residents to relax and socialise while enjoying city views. The careful selection of materials and design elements in this space reflects the project’s commitment to creating a truly exceptional living experience.

One of the key aspects of Supalai ICON Sathorn’s design is its focus on timelessness and sustainability. The use of high-quality, durable materials and the incorporation of energy-efficient systems demonstrate a commitment to creating a living space that will stand the test of time while minimising its environmental impact. This approach not only ensures the longevity of the development but also aligns with the growing global trend towards sustainable living, appealing to environmentally conscious residents who seek to reduce their carbon footprint without compromising on quality or style.

Khun Sarinrath Kamolratanapiboon, Executive Director at dwp, believes that Supalai ICON Sathorn represents a new era in urban living, one that recognizes the power of design to transport and transform. By carefully crafting spaces that evoke the essence of Australia while catering to the needs of modern urban dwellers, the project sets a new standard for residential development in Bangkok. Robert Troup, Managing Director at dwp, adds that the project exemplifies the firm’s commitment to pushing the boundaries of design and creating spaces that inspire and enrich the human experience, ultimately contributing to the well-being and happiness of those who call Supalai ICON Sathorn home.

As Bangkok continues to evolve, Supalai ICON Sathorn stands as an example of an innovative approach to real estate development. It reflects the vision of Supalai Public Company Limited and the creative talent of dwp, demonstrating how cultural richness, natural beauty, and contemporary sophistication can be combined to create a remarkable living experience in the heart of the city. With its unique blend of Australian-inspired design and cutting-edge interior architecture, Supalai ICON Sathorn is poised to become a landmark in Bangkok’s residential landscape, setting a new benchmark for urban living in the years to come.

Located in Bangkok’s well-known United Business Centre II Building, the KTC Business Centre exemplifies the impact of innovative design. Conceptualized and brought to life by dwp | design worldwide partnership, this modern facility has become a hub for KTC partners and guests since its opening in October 2023. 

Design Philosophy: “THE ATMOSPHERE”

At the core of the KTC Business Centre’s design lies “THE ATMOSPHERE,” a concept that embodies the essence of a smart city. By integrating innovation with shared spaces, dwp has created an environment that aligns with KTC’s values of smart simplicity, courage, and meaningful interactions. The result is a space that serves the practical needs of its users while fostering a sense of community and progressive thinking.

Interior Highlights

The interior design of the KTC Business Centre is visually striking. The central bar area, which serves as the focal point of the space, showcases a combination of materials and design elements. “The use of Tropical Storm marble, copper ceilings, reclaimed wood, fluted glass, and custom chandeliers not only boosts aesthetic appeal but also underscores our commitment to innovative and sustainable design,” says Robert Troup, Managing Director, Thailand Studio at dwp.

Facility Layout

The ground floor of the United Business Centre II features a street-facing section known as the KTC Business Centre, and a separate area towards the back called KTC Touch, which offers an entrance from inside the building. KTC Touch provides routine banking services, ensuring that both business and regular banking needs are met seamlessly within the same building.

Functional Design for Business Needs

Beyond its aesthetic appeal, the KTC Business Centre is designed with functionality in mind. Meeting rooms are equipped with sound-absorbing materials to ensure a business-friendly atmosphere, allowing for productive discussions and collaboration. This attention to functional design is important for the Centre’s role in hosting various professional events, providing an environment that effectively supports the needs of modern businesses.

Overcoming Design Challenges

The process of integrating modern designs into the older structure of the United Business Centre II presented challenges. From managing curved corners to navigating complex MEP systems during renovation, the dwp team faced several obstacles. “The renovation process presented numerous challenges, but the results have been immensely rewarding,” notes Troup.

A Space for Innovation and Sustainability

With its grand opening, the KTC Business Centre is set to influence business standards in Bangkok. As an example of dwp’s expertise in innovative design and sustainability, this sophisticated and sustainable space is designed to inspire its visitors and users. It represents a modern business environment that prioritizes both form and function. The KTC Business Centre is a shining example of what can be achieved when design excellence meets forward-thinking business practices.

Global architecture and design firm dwp | design worldwide partnership has set a new standard for contemporary office design with its recently completed Informa Office in Bahrain. The innovative workspace, spanning 600 square metres, seamlessly blends tradition and modernity, showcasing dwp’s commitment to cultural sensitivity and environmental sustainability. Situated in the heart of Bahrain’s business district, the office is strategically placed to foster connectivity and collaboration among professionals.

Bahrain’s Rich Heritage
The Informa Office pays homage to Bahrain’s rich heritage by incorporating traditional motifs and symbols into a contemporary design framework. dwp’s approach reflects a growing trend in architecture and design, where firms seek to create spaces that resonate with users on a deeper level by acknowledging and celebrating cultural identity. “Our aim was to create a space that not only respects but also celebrates Bahraini culture, while simultaneously embracing modern design principles,” explains Adriana Graur, Design Director at dwp.

Infusing Natural Elements Throughout the Design
Central to dwp’s design philosophy is biophilic design, which emphasises the integration of natural elements into the built environment. The Informa Office features abundant natural light, lush vegetation, and organic materials like wood, stone, and clay, creating a serene and wellness-focused workspace that enhances cognitive function and reduces stress. “By incorporating biophilic elements, we’ve created an environment that promotes well-being and productivity, which is crucial in today’s fast-paced business world,” notes Charlie Kelly, Regional Managing Director at dwp.

Client Spotlight: Informa
Informa, a leading international events, digital services, and academic knowledge group, is the prestigious client behind this project. Listed on the London Stock Exchange and a member of the FTSE 100, Informa operates across more than 30 countries with a commitment to empowering specialists through knowledge sharing. This project’s design reflects Informa’s ethos by creating spaces that actively support their mission of connecting businesses and professionals with the knowledge needed to drive success.

Workplaces that Inspire
As the global workforce continues to evolve, the Informa Office serves as a compelling example of how thoughtful, culturally sensitive, and environmentally conscious design can create workspaces that not only meet functional needs but also inspire and uplift those who inhabit them. “This project is a testament to dwp’s commitment to creating spaces that celebrate cultural identity and environmental harmony while setting new benchmarks in office design,” states Kelly.

Culture Meets Nature at Informa
By marrying cultural depth with biophilic elements, achieving a harmonious blend of diverse components, and fostering an environment that catalyses creativity and innovation, dwp has demonstrated the power of design in shaping the future of work. The Informa Office is not merely a place of business; it is a landscape of inspiration that reflects the evolving needs and aspirations of the modern workforce. “We believe that the Informa Office represents the future of workplace design – a space that is not only functional but also deeply meaningful and inspiring,” concludes Graur.

In today’s data-driven business world, storytelling has emerged as a crucial tool for companies to communicate their vision and forge emotional connections. A well-crafted narrative transcends language barriers, making it invaluable in design and architecture.

“Beauty for All” inspires design collaboration

One of the most compelling examples of the successful integration of storytelling and corporate vision can be found in the recent collaboration between global beauty giant L’Oréal and renowned design firm dwp on the design of L’Oréal’s new 3000 m2 corporate headquarters at the newly completed Park Silom mixed use complex in Bangkok. At the heart of the project was L’Oréal’s guiding philosophy of “Beauty for all,” a narrative that encompassed powerful themes of diversity, confidence, and the essence of beauty itself, painting a vivid picture of inclusivity that resonated deeply with the company’s core values and mission.

As Executive Director Khun Sarinrath explained, “Our ‘Beauty for All’ philosophy is about making beauty accessible, aspirational and sustainable for everyone. It was crucial that this ethos was captured and reflected in every aspect of our new headquarters design.”

dwp’s Design Philosophy: Embracing Simplicity, Sustainability, and the Timeless Beauty of Nature

Tasked with bringing this narrative to life, dwp drew inspiration from the central themes of the story, incorporating elements that reflected and reinforced these ideas throughout the project. The use of organic shapes inspired by human silhouettes added warmth and intimacy to the office environment, creating a welcoming and inclusive space. The colour palette, derived from a diverse range of natural skin tones, celebrated the rich tapestry of human coloration and represented L’Oréal’s commitment to diversity.

As dwp’s Thailand Creative Director Thomas explained, “We wanted the design to convey a sense of natural, timeless beauty. The organic forms and earth tones create a warm, inviting atmosphere that puts people at ease and reflects the beauty found in the diversity of nature and humanity.”

Managing Director Robert Troup added, “Sustainability was also a key part of the story we wanted to tell with this design. By incorporating green spaces, natural materials, and energy-efficient features, we aimed to demonstrate that beauty and sustainability can go hand-in-hand – an idea core to L’Oréal’s values.”

Shared narratives drive project success A clear and compelling narrative acts as a unifying force, connecting all aspects of the project and ensuring that all stakeholders are aligned towards common objectives. A strong narrative fosters collaboration, creativity, and innovation among team members.

We believe that companies that master the art of crafting compelling narratives will be well-positioned to differentiate themselves, build stronger relationships with customers, and achieve their long-term goals.

“The L’Oréal collaboration is a testament to the transformative power of storytelling in design,” said Scott Whittaker, Group Creative Design Director and founder at dwp. “By weaving L’Oréal’s ‘Beauty for All’ narrative into every aspect of the project, we were able to create a space that not only embodies their corporate identity but also inspires and connects with people on a deeper level.”

In the vibrant heart of Bangkok, the Cute Press flagship store, designed  by dwp, stands as a fresh new concept  in the dynamic world of retail design. This space transcends the traditional concept of a shopping venue; it’s a meticulously crafted environment where retail meets fun and ematio. This piece delves into how dwp’s design of the Cute Press store captivates its clientele not only visually but also brings fun and emotional to beauty shopping. 

Crafting a Story of Empowerment and Joy

At the heart of the Cute Press store’s design lies a compelling narrative. Crafted to resonate with themes of joy and femininity, the design reflects an in-depth understanding of the store’s predominantly female customer base. dwp’s approach connects with the cultural and psychological nuances of Thai consumers, who often seek self-expression and empowerment in their retail experiences. This alignment with consumer aspirations goes beyond conventional retail, creating a space that emphasizes personal identity as much as the act of shopping.

Biophilic Design: A Natural Oasis 

Incorporating a tropical theme into Bangkok’s retail  scene  is a strategic move by dwp. This use of biophilic design principles, which highlight the innate human connection to nature, transforms the store into a fresh  escape from the city’s bustle. This approach resonates with current trends in retail concepts, where natural elements are known to enhance well-being and positively influence shopper behavior.

A Multisensory Retail Experience

The Cute Press store is a fusion of sensory experiences. Every aspect, from the texture of wooden shelves to the visually engaging product displays and thoughtful lighting, is designed to captivate and enchant. This multisensory strategy is key in creating unforgettable experiences that build a strong emotional connection between the brand and its customers, a concept increasingly important in modern retail.

Design that makes retail fun.

dwp’s design philosophy subtly yet significantly impacts how the store’s space influences consumer behavior. The inviting layout, color play, and textural contrasts do more than just decorate the space; they enhance mood, stimulate exploration, and guide purchasing decisions. In a time where the shopping experience is as important as the product, the Cute Press store stands out as an example of how thoughtful design can elevate the retail journey into an immersive, emotionally engaging experience.

Conclusion: A New Paradigm in Retail Design

The Cute Press store, conceived by dwp, demonstrated how beauty retail can bring joy and emotion to  retail spaces. It demonstrates how a understanding of the Asian consumer blended with innovative design, can create environments that are visually stunning and emotionally engaging. As the retail landscape continues to shift, dwp’s approach with the Cute Press store delivers retail spaces as destinations that touch the heart, mind, and soul of the shopper.

In the realm of healthcare, Bumrungrad International Hospital Phuket will stand out as a unique fusion of tranquil sophistication and cutting-edge healthcare technology. This facility is not just a hospital; it’s a luxury healthcare destination, marking a first in Asia’s medical landscape with its boutique hospital appeal and hospitality-infused care.

The mission of Bumrungrad International Hospital Phuket is clear: to complement the renowned Bumrungrad International Hospital Bangkok campus as a foremost choice for healthcare services for patients from Asia, the Middle East, and all points beyond. The hospital aims to be a global symbol of luxury in healthcare, drawing patients from around the world who seek not only top-tier medical services but also an environment of comfort and peace.

Entering Bumrungrad International Hospital Phuket will be like stepping into an architectural masterpiece. Its design blends traditional principles with contemporary elements and environmental sustainability, creating a visually impactful narrative that draws inspiration from nature. This design ethos cultivates a deep connection between the built environment and the natural world, offering patients and visitors a healing, serene atmosphere.

At the heart of Bumrungrad International Hospital Phuket’s philosophy is the commitment to creating a serene and welcoming atmosphere that promotes healing, recovery, and wellbeing. This approach rejects the notion of only clinical sterility, and instead, while providing a clinical environment, embraces a tranquil ambience designed to alleviate stress and anxiety, thus supporting whole-body wellness.

The VitalLife Scientific Wellness Centre is a prime example of the hospital’s innovative spirit. This center is a nexus where scientific expertise meets holistic wellness, offering comprehensive insights into individual health. The hospital’s dedication to technological advancement is further reflected in its Advanced Diagnostic Centre, equipped with the latest in medical imaging and diagnostic technology, ensuring precise diagnoses and bridging the gap between patient needs and medical innovation.

Internally, the hospital features an ‘internal landscaped street’, a design strategy that offers intuitive and simple wayfinding. This approach ensures ease of circulation, with each floor enjoying interior views and natural daylight, complemented by interior landscaping that counteracts the typical clinical feel of a hospital.

Artistic elements and cultural touches, such as sculptural artworks and connective link walkways across the internal street, enhance the hospital’s aesthetic appeal. The ground level bustles with reception lounges, food and beverage outlets and retail spaces, creating a lively space for interaction and relaxation.

Bumrungrad International Hospital Phuket represents an innovative  blend of tradition and modernity, hospitality and science, luxury and accessibility. It stands as a model of how healthcare can be harmoniously infused with elements of hospitality, redefining the very concept of what a hospital can be.

Redefining Senior Living: The Aspen Tree at The Forestias

Nestled in the rapidly expanding district of Bangkaeo, Samut Prakarn, lies a pioneering development in senior living – The Aspen Tree at The Forestias. This project by dwp | design worldwide partnership as lead interior designers and health design experts is  set to open in 2024, is not just another residential space. It’s a groundbreaking concept that reimagines the experience of ageing, blending the serenity of nature with the finesse of modern yet classic elegant and timeless design to celebrate the later years of life.

A Harmonious Blend of Nature and Contemporary Design

Covering 13,150 square metres, The Aspen Tree at The Forestias stands as a testament to luxury redefined for seniors. It marries the tranquillity of the natural world with the elegance of modern design, creating spaces that are as purposeful as they are graceful. This isn’t just a nod to longevity but a vibrant celebration of it, establishing a new benchmark in which environmental and emotional connectivity are central to senior well-being.

Design Philosophy: Dignity, Independence, and Belonging

The Aspen Tree High Care Centre, a key element of the project, is an epitome of dwp’s vision – a fusion of practicality and elegance. The Centre symbolizes a commitment to providing top-tier care while maintaining the residents’ independence. It consists of eight households, each uniquely designed to reflect the individual rhythms of its occupants. This approach combines high-end residential trends with a deep understanding of senior lifestyles, crafting spaces that are safe, functional, and aesthetically pleasing.

Integrating with Nature: A Reimagined Sanctuary

The project excels in its integration with nature. Features like the dementia-friendly garden and the rooftop terrace blur the lines between indoor and outdoor spaces, immersing residents in the healing touch of nature. The use of natural materials and a colour palette inspired by the natural world further enhances this connection, creating an atmosphere of calm and security.

Fostering a Sense of Community Through Design

Beyond its architectural merits, The Aspen Tree prioritises the creation of communal spaces. These areas are designed to be adaptable and dynamic, encouraging interactions among residents and fostering a strong sense of community within the development.

Innovation Meets Care

The Aspen Tree is distinguished by its innovative features:

• Resplendent Facilities: Including the Geriatric Center, Day Rehab Gym, and the luxurious Residents’ Lounge.
• A Wellness-Inspired Palette: The design draws inspiration from the vibrant colours of Thai flowers, offering visual comfort and stimulation.
• Sustainability Focus: Aiming for WELL Standard compliance, the project is a beacon of sustainable, health-focused living.
• Advanced Technology: Integration of smart home technology and health monitoring systems epitomises modern senior living.

A Community-Centric Lifestyle

The Aspen Tree goes beyond providing a living space; it curates a lifestyle. With services ranging from nutritionist-designed meals to comprehensive wellness and healthcare facilities, it creates a vibrant community spirit and fosters social interaction among residents.

A New Paradigm in Senior Living Design

As Yukoltorn Thanasawangkul of dwp remarks, The Aspen Tree represents a new standard in senior living. It’s a blend of innovative design and an understanding of the evolving needs of the ageing population.

Visionary Response to Ageing Demographics

Looking ahead, The Aspen Tree stands as a visionary model for senior living in Thailand, ready to evolve and meet the changing needs of its residents. It’s more than just a place to live; it’s a living space that embodies care, connection, and a lasting legacy.

In conclusion, The Aspen Tree at The Forestias is a pioneering step into the future of senior living, where elegance and empathy unite to redefine what it means to flourish in one’s later years.

Design Worldwide Partnership (dwp) has marked its presence in hospitality design with the Urban Oasis by Club Med Hotel in Hangzhou. This project represents a significant chapter in luxury hospitality design and demonstrates dwp’s commitment to innovative and artistic architecture. “This project allows us to explore new design dimensions, offering a unique identity for Club Med and Hangzhou,” noted Mingzhong Song, Managing Director of dwp’s Shanghai studio.

Located in the lush green setting of Longwu in Hangzhou, famous for its Longjing Tea, the Urban Oasis by Club Med Hotel aims to introduce a new dimension of luxury in the area. This five-star hotel in Longwu combines luxury with cultural elements.

Club Med, known for its all-inclusive resort concept, presents the Urban Oasis Hotel as a fresh urban leisure resort brand. Just a 40-minute drive from Hangzhou East Railway Station, the hotel blends business and leisure, cultural tourism, and relaxation.

“The Urban Oasis is more than a hotel; it’s a blend of historical charm and modern luxury,” said Ms. Rhoda Peng, dwp’s Business Development Manager for China. “We sought to integrate the Southern Song Dynasty’s essence with today’s luxury and comfort.”

The hotel’s design, both architectural and interior, honors the Southern Song Dynasty. The design philosophy aims to create a city sanctuary that offers peace and elegance.

The Urban Oasis boasts 300 guest rooms and offers a variety of facilities, including a ballroom, conference rooms, diverse dining options, a tea lounge, a gym, a swimming pool, and children’s activities. Club Med has designed these facilities for different preferences and needs.

dwp’s role in the Urban Oasis Hotel, covering the interior design, highlights their appreciation for Hangzhou’s peaceful environment and historical richness. They strive to create spaces that resonate emotionally, offering peace and a historical connection.

The Urban Oasis by Club Med Hotel in Longwu, Hangzhou, is not just a destination; it represents a blend of luxury, cultural depth, and elegance. “At dwp, we aim to create more than just designs; we strive to deliver experiences that harmonize historical elegance with modern comfort,” Mr. Mingzhong said. 

This new addition to Club Med’s portfolio is set to enhance the luxury hospitality sector in Hangzhou, combining Southern Song Dynasty’s heritage with modern amenities for todays lifestyle focused guest. 

dwp China Studio: A Unique Blend of Global Vision and Local Expertise

The dwp China Studio is witnessing a significant moment with the return of a distinguished local talent. Song’s journey has come full circle, beginning his career at dwp and now leading the charge at the China studio. With over 25 years in the design field, Song has spearheaded significant projects across China, working closely with renowned international organisations. His design approach emphasises immersive experiences, underlining his commitment to unique, contextually relevant design strategies.

At dwp China, Song’s integration means blending his unique design sensibilities with the studio’s ethos. His expertise is not just in design but also in incorporating technological advancements and maintaining high quality standards in every project.

Song’s leadership is complemented by the talents of Chen Yang, known for her precise aesthetic judgement, and Meng Tong, a Design Director with a significant impact. Their combined experience is set to leave a lasting mark on China’s design landscape. The team, comprising diverse skills, is poised for recognition.

Meng Tong, a veteran in architectural design, is celebrated for his work with major brands like IHG and Marriott. His deep understanding of Chinese traditional culture and architecture, combined with his knowledge of governmental requirements, has been crucial in his success with urban planning and skyscraper projects. Meng’s design philosophy centres around creating distinct narratives for each project, aligning with client visions while meeting expectations.

Chen Yang, another key member at dwp China, is recognised for her precision and meticulous approach. Her experience spans luxury interior designs and finishing at HBA China and advanced prototype work. Her design ethos marries practicality with beauty, aiming to exceed what is expected.

The dwp China Studio stands out for its blend of experienced wisdom and fresh perspectives. Under the leadership of Song and his team, the studio is making strides in both the cultural and commercial realms in China. Their designs are not just innovative but also deeply connected to Chinese heritage.

With the support of Chen Yang and Meng Tong, the studio offers a range of skills tailored to the Chinese market. Their work garners respect both locally and internationally, continually elevating design standards.

Partnering with dwp’s global network, the China Studio adds an international dimension to its projects. This fusion of ideas ensures that while their work is globally relevant, it remains in harmony with Chinese cultural and design principles. As a result, dwp China Studio produces designs that are globally captivating and authentically represent Chinese design, solidifying its place in the international design community.

dwp: We’re here today with Charlie Kelly, Regional Managing Director of dwp’s Middle East design studio based in Dubai. Charlie, your studio is making waves in the design industry, especially in the realm of employee well-being and its positive impact on business. Can you talk us through your philosophy?

Charlie Kelly: Absolutely. At dwp’s Dubai studio, we believe that employee satisfaction is the catalyst for both innovation and growth. Our ethos is anchored in nurturing a work environment that fosters creativity, mentorship, and personal development. By investing in our people, we’ve created a motivated workforce that has helped us attract some of the most remarkable talents in the design industry.

dwp: Speaking of talents, the word is that award-winning designer Mira Kurniawan recently joined your team. How has her arrival impacted your studio?

Charlie Kelly: Mira is an incredible asset. Her blend of aesthetic prowess, interpersonal skills, and an indomitable spirit has already made an indelible mark on our team. She’s leading our hospitality portfolio, and we’re seeing the profound impact of her creative insights. Her addition perfectly complements our ethos and strategy, and I’m confident she’ll play a critical role as we look to expand in the region.

dwp: It’s evident that your studio is more than just a workplace; it’s a think tank of creativity and innovation. Can you elaborate on the kind of culture you’ve built and how it feeds into your business strategy?

Charlie Kelly: Our culture is predicated on respect, collaboration, and work-life balance. These pillars are fundamental because they encourage the free exchange of ideas and also instil a deep sense of fulfilment within our team. By acknowledging and rewarding the contributions of our employees, we’ve built a culture that makes everyone feel integral to our success. This feeds directly into our business strategy of delivering exemplary designs that align with our clients’ vision.

dwp: As your team continues to expand, what’s your vision for dwp’s Dubai studio in terms of its influence in the industry?

Charlie Kelly: We aim to continue pushing the boundaries of interior design and architecture. With a growing cadre of visionary designers, we’re setting ourselves up to become an industry leader. We’re currently in a period of expansion, and our impact extends well beyond the studio. We’ve set a trajectory that we believe will redefine interior design in the region, and with our commitment to employee well-being fueling this growth, we’re poised for a transformative journey ahead.

dwp: What’s next for dwp’s Dubai studio as you look to further establish your foothold in the Middle East?

Charlie Kelly: We’re deeply committed to sustainability and plan to contribute thought leadership in areas like climate-resilient design and sustainable urbanism. As the world prepares for key global events like COP28, we’re aligning our strategies to be at the forefront of these important conversations, especially here in the Middle East where these issues are extremely pertinent.

dwp: Charlie, the synergy between dwp’s global studios seems to be a strategic advantage. Can you elaborate on how the Dubai studio specifically collaborates with other dwp locations to achieve design excellence for international clients?

Charlie Kelly: Absolutely. Our global offices, each with its own set of skills and area expertise, cross-collaborate on a regular basis. This not only allows us to offer a broader service range but also to inject multi-cultural perspectives into our designs, which is invaluable in today’s globalised world.

dwp: Could you give us a concrete example of such a collaboration?

Charlie Kelly: Certainly. A recent project that stands out involved our Vietnam studio. They specialise in commercial spaces, and they were spearheading a banking design initiative. They reached out to us in Dubai for our expertise in integrating cutting-edge technologies and sustainable design features. This collaborative effort culminated in a project that truly went above and beyond the client’s expectations, both in terms of design aesthetics and operational functionality.

dwp: Handling global collaboration must involve some complexities. What strategies have you employed to mitigate these challenges?

Charlie Kelly: You’re correct. Geographical distance and different time zones can present challenges. However, we leverage cutting-edge communication and project management technology to stay connected. Our corporate culture also promotes active collaboration across time zones, making these potential barriers non-issues.

dwp: And how does this strategy of international collaboration impact the work quality and reputation of the Dubai studio?

Charlie Kelly: It’s been transformative. The level of knowledge exchange and talent sharing that comes from these collaborations significantly elevates the quality of our work. It allows us to handle larger, more intricate projects while maintaining a global standard of design excellence.

dwp: Would it be fair to say, then, that this global collaborative approach is a defining feature of dwp’s business strategy?

Charlie Kelly: Absolutely, it’s a cornerstone. This collaborative ethos enriches our creative output, increases our service scope, and allows us to offer culturally nuanced, top-notch designs to our diverse client base. It gives us a competitive edge in an increasingly interconnected world.

In summary, dwp’s Dubai studio is taking a pioneering approach by treating global collaboration as a strategic asset. Through fostering strong relationships with other dwp locations the Dubai team is able to deliver innovative, culturally-aware design solutions that meet and exceed the complex needs of a global clientele.

dwp: Charlie, thank you for giving us this inside look at the business and creative strategy shaping dwp’s Dubai studio. Your approach to employee well-being as a cornerstone for innovation and business growth offers invaluable insights.

Charlie Kelly: It’s been a pleasure. We’re just getting started, and I’m thrilled about what the future holds for our team and the industry at large. By focusing on employee well-being as a business strategy, dwp’s Dubai studio is setting a new standard in the design industry. Coupled with its commitment to sustainable solutions and its ability to attract top-tier talent, the studio is on an upward trajectory that is making it an emerging leader in design both in the Middle East and globally.