In an increasingly homogenized world, discerning diners seek authentic experiences rooted in a destination’s unique identity. They desire connection and narratives within the spaces they inhabit. This appetite for genuine cultural resonance is transforming restaurant design. Architects and designers are becoming custodians of heritage and creators of ambiance. At dwp, we understand this shift. We craft spaces that tell a story, spaces that resonate with their surroundings in our latest project in Phuket – Tin Barron 

The Art of Place: Culinary Narratives in a Heritage Setting – Phuket

A Culinary Time Capsule

Phuket, Thailand, is celebrated for its natural beauty and historical landscape. Phuket Old Town, beyond the beaches, features Sino-Portuguese architecture that speaks of a mercantile past. House of Tin Baron, a dining destination by dwp, finds its narrative in this historical context.

The name “House of Tin Baron” references Phuket’s industrial history. Tin barons once shaped the island’s fortunes. Housed in a restored Sino-Portuguese building, House of Tin Baron reflects dwp’s architectural approach. The design reveals the building’s elegance. Original features are preserved, and the structure is revitalized. Colonial-era architecture, with arcades, windows, and verandas, actively participates in the dining experience. It evokes a more considered era.

dwp’s Vision: Heritage and Modernity in Harmony

dwp’s involvement in House of Tin Baron extended beyond preservation. The aim was to create a space blending heritage with contemporary design. Robert Troup, Managing Director of dwp, explains, “Our objective was a dining experience of authenticity and a sense of place. We preserved the building’s history and infused modern design to complement its character.”

Khun Sarinrath Kamolratanapiboon, Executive Director of House of Tin Baron, agrees. “dwp’s design has captured Phuket’s heritage, creating a space that is elegant and inviting. The dining destination is unique.”

A Tapestry of History and Contemporary Style

Within historic walls, dwp has incorporated contemporary style. The interiors demonstrate refined eclecticism. Velvet seating in Cristal Lounge evokes Art Deco. Geometric patterns reference the era’s design. Contemporary touches are understated. The historical framework remains dominant.

A Curated Culinary Journey

House of Tin Baron is a curated journey through Phuket’s culinary scene. The venue includes three zones: Cristal Lounge, Bar Azul, and Terra restaurant. Each offers a distinct experience.

• Terra: As the “crown jewel,” Terra is an upscale Italian restaurant and home to the first Louis Roederer Cristal Room. Culinary artistry features farm-sourced ingredients and authentic Italian flavors. It balances local sourcing and international sophistication. 
• Bar Azul: Bar Azul contrasts with Terra. It transports guests to a Moroccan-inspired space. Tilework, textiles, and greenery create a sensory environment. Handcrafted cocktails and intimate conversations are featured. 
• Cristal Lounge: Cristal Lounge evokes Art Deco sophistication. It provides a glamorous yet relaxed setting for drinks. 

Elevating Dining to Cultural Immersion

The integration of history and modern design extends beyond aesthetics. It creates a connection between diner and destination. By immersing patrons in a space that tells a story of Phuket’s past and cultural influences, House of Tin Baron enhances dining. It becomes a form of cultural exploration, both luxurious and engaging.

The Future of Luxury Dining

In a world saturated with generic fine dining, House of Tin Baron exemplifies a nuanced approach. True luxury is not just accolades. It is crafting experiences of authenticity and a genuine sense of place. In spaces where history and modernity converge, diners find enrichment. The spirit of Phuket is present in every detail. Projects like House of Tin Baron preserve heritage and shape the future of luxury dining, one designed space at a time.

The future is designed. By dwp.

Khobar’s Evolving Narrative

For decades, Khobar’s narrative was defined by industry. Steel and concrete characterized a city driving national progress. The atmosphere resonated with construction and infrastructure. Now, a shift is evident. A measured pace is establishing itself in the Eastern Province, replacing the industrial focus. Khobar, once defined by its industrial strength, is evolving, revealing a refined approach to hospitality. As Charlie Kelly, Regional Managing Director at dwp, notes, “Khobar is experiencing a considered evolution, moving towards a future that embraces sophisticated hospitality while respecting its industrial heritage.”

A Skyline Recalibrated

The Khobar skyline is undergoing a subtle transformation. Its profile against the Arabian sky is changing. Industrial forms are giving way to the elegant lines of design-led hotels. This evolution is a considered response to the global traveler, now looking towards Saudi Arabia. Vision 2030 is a catalyst, reshaping urban landscapes and aspirations.

dwp and the Essence of Place

At the center of this transformation is The Carlton Al Moaibed Hotel, a project by dwp, an international design practice attuned to cultural evolution. dwp recognizes Khobar’s unfolding narrative as a compelling design opportunity. They understand the balance between heritage and aspiration, harmonizing authenticity with international standards. Envisioned by a family institution rooted in the city, the project aimed to create a landmark – a statement of Khobar’s developing sophistication.

Considered Design for Understated Luxury

The Carlton Al Moaibed project is a study in considered design. dwp, in collaboration with the family, crafted a spatial narrative of understated luxury and discreet charm. Materials were selected for their tactile quality and timeless resonance, not solely aesthetics. Spaces were conceived as orchestrated environments designed for intuitive experience. Adriana Graur, Design Director at dwp, explains, “Our approach was to create spaces that are both elegant and functional, focusing on materiality and flow to ensure a seamless guest experience. We aimed for understated luxury, allowing the inherent quality of the design to speak for itself.” The result is a hotel grounded in its location, drawing from cultural and geographical context, yet international in appeal.

A Harbinger of Khobar’s Future

The Carlton Al Moaibed is more than a hotel. It signals Khobar’s readiness for a new chapter defined by curated experiences and considered aesthetics, a departure from its utilitarian past. It demonstrates design’s power to shape perceptions and orchestrate atmospheres. Khobar’s next chapter is unfolding in light and space. dwp interprets this evolution with precision.

The future is designed. By dwp.

Luxury is evolving. The hospitality industry is at the forefront of this shift, embracing a new paradigm where indulgence and environmental responsibility converge. This is not merely about replacing plastic; it is a reimagining of luxury for a world increasingly aware of its impact.

The Principles of Sustainable Luxury

Sustainable luxury in hospitality balances guest expectations with environmental respect. It’s a holistic philosophy, permeating every aspect of the guest experience and going far beyond superficial eco-products. Buildings are designed to breathe, utilizing thoughtfully sourced, low-impact materials that speak of origin, not mass production. Energy-efficient technologies operate discreetly, minimizing environmental impact while enhancing guest comfort. Water is conserved and recycled. Waste is considered a resource within circular systems. As Group Creative Director Scott Whittaker states, “Sustainable luxury is about thoughtful integration. It’s about creating experiences where responsibility and indulgence are not mutually exclusive, but rather enhance one another.”

Beyond Individual Indulgence: Connecting with Place

This new luxury extends beyond the individual guest. It encompasses connection to place, respect for local communities, and appreciation for cultural heritage. It enriches travel by fostering authentic interactions and celebrating the uniqueness of destinations, rather than homogenization.

Case Studies in Sustainable Design

The Moxy Bangkok Ratchaprasong, designed by dwp, exemplifies this approach. It confidently embraces both style and sustainability. Locally sourced materials provide a distinct Thai identity. Advanced HVAC systems operate efficiently, minimizing energy consumption while maintaining a comfortable atmosphere. This demonstrates that sustainable design can be both responsible and stylish. Khun Kanidtha Pattanapanitchakul, Design Director, emphasizes, “At Moxy Bangkok Ratchaprasong, we aimed to demonstrate that sustainable design can be inherently stylish and engaging. It is about creating spaces that resonate with local identity while minimizing environmental impact.”

Similarly, the Dusit Thani Maldives Seaplane Lounge, another dwp project, showcases understated elegance with environmental sensitivity. Traditional Maldivian techniques and indigenous materials are integral to the lounge’s structure. Solar panels and water conservation systems ensure responsible resource management. The result is a space that is both luxurious and deeply connected to its island setting. Elegance here is defined by harmony with the environment.

The Evolving Expectations of the Discerning Client

This shift is driven by an evolving understanding of luxury. Today’s clients are attuned to their environmental impact and seek experiences aligned with their values. They understand true luxury includes responsibility, authenticity, and connection. They seek hotels that are ethical and contribute to the well-being of the planet and its communities. For these travelers, sustainability is integral to a hotel’s allure and brand narrative.

The Future of Hospitality Design: A Convergence of Luxury and Sustainability

dwp’s work demonstrates that luxury and sustainability can converge as a viable model for the future of hospitality. Eco-consciousness can be woven into luxury design, enhancing the guest experience. dwp integrates a sustainability plan into every project, a standard element of its Quality Program and Design Review Process, enhanced by dwp AI tools. This reflects a commitment to sustainable design.

A New Definition of Luxury

This is a fundamental rethinking of luxury. True indulgence will be measured in the harmony between indulgence and responsibility, creating a legacy for future generations. In this new era of hospitality design, the quiet elegance of sustainability is the ultimate luxury. 

Cultural Context is Key

Cultural context will remain key. Hotels across the globe are proving that sustainability can be interpreted through local traditions – whether it’s a desert resort honoring Bedouin heritage while saving water, or an island retreat protecting a coral reef and engaging the local community. This regional customization enriches the guest experience and ensures sustainability initiatives are meaningful and enduring.

Redefining Hospitality Excellence In essence, sustainable luxury is redefining hospitality excellence. It’s no longer just about thread count or butler service, but also about positive impact – from solar-powered suites and zero-waste kitchens to cultural preservation and community empowerment.

Sustainability as the New Standard

Sustainable luxury in hospitality has shifted from niche to necessity, redefining how hotels are built, operated, and experienced. Over the next decade, cutting-edge green technology, eco-design, and renewable energy will become standard, enabling net-zero carbon journeys without compromising comfort. As industry leaders note, rising guest expectations will make sustainability a key factor distinguishing market leaders. 

At dwp, we believe the future belongs to hotels that seamlessly blend indulgence with responsibility—offering extraordinary experiences while caring for the planet and local communities. This dual commitment is shaping a new era in hospitality, where sustainability and luxury go hand in hand.

The dwp Awards and Recognition Celebration 2025 was a momentous occasion, bringing together industry leaders, design enthusiasts, and media representatives to honour dwp’s remarkable achievements over the past year. The event celebrated the firm’s continued success, including securing over 60 international awards in 2024, and highlighted its pioneering use of artificial intelligence in design. The event was held at the dwp designed and award winning Mövenpick BDMS Connect Centre in Bangkok. 

dwp Thailand CEO Ms. Sarinrath Kamolratanapiboon opened the event with an inspiring address, reflecting on dwp’s resilience and innovation in a challenging global landscape. She emphasised the firm’s commitment to integrating technology, sustainability, and tailored solutions to create transformative spaces. Notable projects such as Moxy Bangkok Ratchaprasong, L’Oréal Thailand Office, BDMS Connect Center, and Supalai Icon Sathorn were recognized for their design excellence, earning multiple accolades.

A key highlight of the evening was the presentation by BIM Manager and AI Specialist Mr. Danny Bentley, who detailed how dwp has embraced AI across all phases of the design process. He underscored the firm’s leadership in harnessing AI as a creative partner, revolutionizing efficiency, sustainability, and user-centric design. Attendees were given a glimpse into AI-driven initiatives such as smart homes, AI-optimized layouts, and virtual and augmented reality tools that enhance design visualization.

Managing Director Mr. Robert Troup provided insights into the architectural trends shaping 2025, focusing on the fusion of technology, sustainability, and human-centric design. He highlighted the growing role of neurodesign, sensory environments, and adaptable spaces in enhancing well-being and user experience.

The celebration not only showcased dwp’s impressive accolades but also reaffirmed its vision for the future. With ambitious plans to achieve over 20% growth in 2025, dwp is set to further integrate AI, form strategic alliances, and invest in upskilling its team to stay at the forefront of the industry.

As the event concluded, guests left with a deeper appreciation of dwp’s dedication to redefining the design landscape through innovation and sustainability. The dwp Awards and Recognition Celebration 2025 was more than an awards night—it was a bold statement of the firm’s mission to shape the future of architecture and design.

Innovation isn’t just talk at dwp; it’s the engine driving the firm’s projects, injecting purpose and opportunity into every design. This year, dwp is leveraging cutting-edge technologies to transform its design process from initial concept to final execution, crafting a blueprint for the future of architectural and interior spaces.

Pioneering AI in Design

Artificial intelligence has become a cornerstone of our design philosophy. Our proprietary tools analyse space utilisation, optimise layouts, and predict user behaviors with extraordinary precision. The synergy of data-driven insights and our creative acumen allows us to produce environments that are not just visually compelling but also intuitively functional and resilient.

Smart Hospitality in Action

The Moxy Ratchaprasong Hotel represents a milestone in our integration of technology and hospitality. With mobile check-in, IoT-enabled room controls, and seamless digital interfaces, the guest experience has been elevated to unprecedented levels. This project is not just a hotel; it’s a manifesto for how technology can enhance both operational efficiency and customer delight.

Investing in Tomorrow’s Tools

At dwp, innovation is an evolving journey, fueled by curiosity and collaboration. We are actively integrating emerging technologies that push the boundaries of design:

• Virtual Reality: Transforming client presentations into immersive narratives.
• Parametric Design Software: Crafting architectural solutions with mathematical precision.
• Environmental Simulation Tools: Elevating sustainable design with predictive analytics.
• Advanced BIM Integration: Ensuring unparalleled coordination and project synergy.
• Machine Learning Algorithms: Driving intelligent space optimization and predictive design methodologies.

Inspired by the Global Avant-Garde

Dwp’s design philosophy melds technology with cultural narratives to craft spaces that resonate on both functional and emotional levels. Our work transcends mere structures; it curates experiences that embody innovation and artistry. From workplaces that inspire productivity to hospitality spaces that redefine luxury, dwp continues to be a beacon of design excellence.

As we look ahead, our commitment to innovation ensures that each project not only reflects the present but anticipates the needs of the future. At dwp, the horizon is limitless, and the future is now.

Global design practice dwp is differentiating itself by melding international capabilities with deep local market insights. This strategy is evident in its 2024 projects, which emphasise cultural relevance alongside cutting-edge design principles. dwp’s network of studios, from Bangkok to Dubai, functions as a collaborative hub, channeling diverse regional perspectives into effective design solutions.

The Aspen Tree Residences project highlights this approach. Working with local Thai artisans and cultural advisors, dwp developed a luxury residential complex that blends global standards with authentic Thai design. The project integrates modern wellness facilities and community spaces while respecting and reimagining local architectural styles, creating a unique and marketable sense of place.

In Bangkok, the BDMS Connect Centre is redefining event venues with a focus on sustainability and biophilic design. This award-winning project emphasises nature-integrated design, offering wellness-oriented areas that promote engagement and innovation. Its use of sustainable materials and energy-efficient systems reinforces dwp’s commitment to environmental responsibility and delivers a versatile, high-value event space.

dwp’s entry into Saudi Arabia signifies a strategic expansion into a key growth region. Capitalising on the Kingdom’s ambitious development plans, dwp is combining global expertise with a sensitivity to local heritage to design spaces that reflect regional aspirations while celebrating traditions.

The Carlton Vignette Hotel’s design concept exemplifies dwp’s ability to create compelling narratives through design. The hotel aims to fuse international appeal with a strong local identity, incorporating indigenous art, materials, and architectural elements to deliver a distinctive hospitality experience.

As dwp continues its global growth trajectory, its designs demonstrate the effectiveness of combining global vision with local adaptation. Each project showcases collaboration, innovation, and cultural awareness—designing for a better built environment, one project at a time.

2024 was a landmark for dwp | design worldwide partnership, as our designs have earned recognition on a global stage through multiple prestigious international award programs. These accolades underscore our commitment to creating innovative, sustainable, and impactful spaces across sectors and geographies. Here’s a look at the award-winning projects that have cemented dwp’s position as a leader in design excellence.

Our Award-Winning Projects

Bangkok Portfolio

Our Bangkok projects have been particularly outstanding this year, showcasing the depth and breadth of our design expertise:

Whizdom The Forestias, Bangkok
This groundbreaking residential project redefines urban living, blending sustainability and well-being in a lush, forest-inspired environment.

Moxy Bangkok Ratchaprasong, Bangkok
A vibrant and playful hospitality project that encapsulates the energy of the Moxy brand while showcasing Bangkok’s youthful charm.

KTC Touch United Business Centre II, Bangkok
An innovative workspace where functionality meets creativity, designed to inspire collaboration and productivity.

BMW Performance Motors Ratchapruek, Bangkok
A sleek and dynamic commercial space reflecting the precision and sophistication of the BMW brand.

L’Oréal Thailand, Bangkok
A headquarters that merges beauty and sustainability, epitomizing L’Oréal’s vision for a better workplace.

DLA Piper Office, Bangkok
A professional environment designed with sophistication and versatility, setting a new benchmark for legal offices.

Supalai Icon Sathorn, Bangkok
A towering icon of modern living that combines luxury with sustainability, redefining Bangkok’s skyline.

Mövenpick BDMS Connect Centre, Bangkok
Inspired by the harmony of a forest ecosystem, this project integrates nature and innovation in a sustainable event space.

Universal Music Office, Thailand
A creative hub that perfectly reflects the vibrancy and rhythm of the global music industry.

Starbucks Office, Bangkok
A thoughtfully designed workspace that mirrors the brand’s philosophy of connection, culture, and innovation.

Middle East Innovations

Our Middle East projects have equally impressed international design committees:

Carlton Vignette, KSA
An opulent hospitality project that captures the essence of luxury living, set against the backdrop of the Kingdom of Saudi Arabia.

Ora Office HQ, Dubai
A modern workplace masterpiece designed to foster innovation and teamwork, winning gold for its cutting-edge interior design.

Informa Office, Bahrain
A state-of-the-art office space that redefines the corporate environment with its smart, human-centric design.

The Executive Council, Dubai
A project that embodies elegance and functionality, reflecting the forward-thinking vision of its esteemed client.

Jumeirah Emirates Towers, Dubai
An iconic hospitality landmark reimagined, blending timeless luxury with contemporary touches.

The Significance of International Recognition

These awards are not just a testament to the excellence of our designs; they also highlight the trust our clients place in us to deliver innovative solutions that meet their unique needs. Winning across such a diverse array of sectors—including residential, hospitality, commercial, and workplace—reflects our ability to seamlessly blend creativity, functionality, and sustainability.

The international recognition reinforces dwp’s mission of Designing for a Better World, proving that our designs resonate not only with clients but also with global design communities. We are proud to share this success with our talented teams and visionary clients, whose collaboration and trust have made these achievements possible.

Our journey of design excellence continues, and we are excited about the creative horizons that await us.

Part 1: Embracing AI-Driven Design

At dwp | design worldwide partnership, we’re at the forefront of a design revolution. As a global leader in architecture and interior design, we’ve embraced artificial intelligence (AI) as a powerful tool to enhance our creative process and deliver exceptional value to our clients. Our journey towards becoming an AI-driven design company is transforming how we approach every project, from conceptualisation to execution.

Scott Whittaker, Group Creative Director at dwp, emphasises the transformative power of AI in design: “AI is not just a tool; it’s a collaborator that enhances our creative capabilities. It allows us to explore design possibilities at an unprecedented scale and speed, pushing the boundaries of what we thought was possible in architecture and interior design.”

By leveraging advanced AI tools like MidJourney, Ideogram, Leonardo, and Veras, we’re pushing the boundaries of what’s possible in design. These technologies enable us to automate repetitive tasks, generate multiple design iterations rapidly, and provide our clients with immersive visualisations before construction begins. This approach not only streamlines our workflow but also allows our talented designers to focus on the creative aspects that make our projects truly unique.

Part 2: Enhancing Customization and Client Experience Across Industries

Retail Design Revolution: Amplifying Brand Narratives through AI

At dwp, we’re leveraging AI to revolutionise retail design, focusing on amplifying brand narratives and exploring new frontiers of customer engagement. Our AI-driven approach allows us to collaborate with brands in unprecedented ways, creating immersive retail environments that go beyond traditional brick-and-mortar experiences.

By harnessing the power of AI, we’re able to translate brand identities into physical spaces with remarkable precision and creativity. AI-powered design tools enable us to generate countless design iterations that align perfectly with a brand’s ethos, visual language, and customer expectations. This process allows us to push creative boundaries and present our clients with innovative concepts that they might never have imagined.

Our use of AI-generated renders allows brands to explore these innovative design scenarios interactively. From experimenting with bold architectural elements to testing out dynamic digital integrations, clients can visualise and refine their retail spaces in real-time. This iterative process ensures that every aspect of the design not only contributes to the brand’s unique identity but also creates a memorable and engaging customer journey.

At dwp, we believe that the future of retail lies in creating spaces that are as dynamic and adaptive as the brands themselves. By harnessing the power of AI, we’re helping our clients push the boundaries of retail design, turning shopping spaces into brand embassies that offer immersive, memorable, and deeply on-brand experiences.

Transforming Hotel and Hospitality Design

In the hospitality sector, AI is about reimagining how we approach hotel design, particularly in the realm of visual creation and storytelling. At dwp, we harness the power of AI to generate stunning visuals and bring our creative narratives to life, elevating the entire design process from concept to presentation.

Khun Sarinrath, Executive Director at dwp, shares her perspective: “AI has become an invaluable asset in our hospitality projects. It allows us to create immersive, tailored experiences for our clients, helping them visualise the end result with unprecedented clarity. This technology not only enhances our design process but also strengthens our client relationships by facilitating more engaging and interactive presentations.”

Our commitment to innovation in hospitality design has led to exciting collaborations with industry leaders. In 2024, dwp is working closely with Accor and Marriott on pioneering AI initiatives. These partnerships are pushing the boundaries of what’s possible in hotel design, leveraging AI to create more personalised, efficient, and memorable guest experiences.

Our use of advanced AI tools allows us to rapidly generate high-quality, photorealistic renderings of hotel spaces. These AI-generated visuals serve as powerful tools for conceptualization, enabling our designers to explore diverse design directions and styles with unprecedented speed and flexibility.

Moreover, AI is transforming how we craft and present creative narratives for our hospitality projects. By inputting key elements of a hotel’s brand story, target audience, and desired ambiance, we can use AI to generate mood boards, concept sketches, and even immersive 3D walkthroughs. These AI-generated visuals help bring our creative visions to life, allowing clients to experience the emotional impact of a design before a single real-world change is made.

Innovating Health Architecture Design

At dwp, we’re leveraging AI to revolutionise health architecture design, focusing on creating patient-centric environments that are not only efficient but also luxurious, family-friendly, and conducive to overall wellness. Our AI-driven approach allows us to explore a multitude of design options rapidly, ensuring that every healthcare facility we design is optimised for patient comfort, family support, and healing.

Robert Troup, Managing Director of dwp’s Thailand Studio, emphasises: “AI is transforming how we approach healthcare architecture. It enables us to create spaces that are not just functional, but truly healing environments. By leveraging AI, we can design healthcare facilities that feel more like wellness retreats, fostering a sense of comfort and positivity that is crucial to the recovery process.”

A prime example of our innovative approach is our work on the new Bumrungrad International Hospital in Phuket. This project showcases how AI can be used to create a world-class medical facility that combines cutting-edge technology with a luxurious, patient-centred environment. By utilising AI in the design process, we were able to optimise the layout for efficient patient flow, create calming spaces that promote healing, and integrate advanced medical technology seamlessly into a visually appealing design.

AI-powered design tools enable us to generate and evaluate numerous layout options in a fraction of the time it would take using traditional methods. This allows us to present our clients with a diverse range of innovative design solutions that prioritise both functionality and aesthetic appeal.

In our quest to create more luxurious and welcoming healthcare environments, we use AI to simulate high-end finishes, lighting scenarios, and furniture arrangements. These AI-generated visualisations help us strike the perfect balance between clinical necessity and hotel-like comfort.

This comprehensive approach allows us to create healthcare spaces that support the physical, emotional, and social well-being of patients and their families.

Part 3: Enhancing Quality and Efficiency through AI

At dwp, our commitment to excellence extends beyond design into every aspect of our operations. We’re harnessing the power of AI to revolutionise our Quality Process, streamline our workflows, and enhance our communication with clients. This innovative approach allows us to maintain the highest standards of quality while improving efficiency across all our projects.

Elevating Communication and Documentation

AI is transforming how we handle our professional communications. By leveraging advanced language models, we’re able to enhance the quality and consistency of our emails, letters, and reports. These AI tools help us craft clear, concise, and impactful messages that effectively convey our ideas and maintain our professional standards.

Moreover, AI assists in analysing and understanding project data from our clients. By processing and interpreting large volumes of information quickly, we can extract key insights that inform our design decisions and project strategies. This data-driven approach ensures that our designs are not only aesthetically pleasing but also closely aligned with our clients’ needs and objectives.

Streamlining Quality Management

Our quality management process has been significantly enhanced through the integration of AI. Automated checks and balances help us maintain consistency across our projects, ensuring that every design meets dwp’s high standards. AI-powered tools assist in reviewing designs, flagging potential issues, and suggesting improvements, allowing our team to focus on creative problem-solving and innovation.

Automating Document Creation and Scheduling

AI has changed our approach to document creation and project scheduling. From generating detailed project timelines to creating comprehensive design briefs, AI tools help us produce accurate and professional documents in a fraction of the time it would take manually. This not only increases our productivity but also ensures that our clients receive thorough and well-structured information throughout the project lifecycle.

Enhancing Meeting Efficiency

We’ve implemented AI-powered tools to streamline our meeting processes. These tools assist in recording and transcribing meetings, automatically generating concise and accurate minutes. By analysing meeting content, AI can also highlight key action items and decisions, ensuring that nothing falls through the cracks. This technology not only saves time but also improves communication and accountability across our teams and with our clients.

By integrating AI into our Quality Process, dwp is not just improving efficiency; we’re elevating the overall quality of our work and client interactions. This commitment to innovation in our processes mirrors our innovative approach to design, ensuring that dwp remains a leader in the architecture and design industry.

Part 4: Advancing Sustainability Through AI

At dwp, sustainability isn’t just a buzzword—it’s a core principle guiding every project we undertake. AI plays a crucial role in our commitment to creating eco-friendly, future-ready designs. By leveraging AI-powered tools, we can make informed decisions at every stage of the project, from initial material selection to energy efficiency strategies.

AI enables us to simulate how our designs will perform over time, taking into account factors such as wear and tear, changing weather patterns, and evolving sustainability standards. This long-term perspective ensures that our buildings are not only sustainable today but continue to perform efficiently in the future. Moreover, AI helps us push the envelope on creating circular economy solutions by designing for modularity and adaptability, extending the lifecycle of our projects and reducing the need for new materials in the future.

Part 5: Shaping the Future of Architecture and Design

As we look to the future, AI will continue to be a cornerstone of our approach to innovative design. At dwp, we’re committed to staying at the forefront of AI adoption, continuously evolving our design practices and investing in the tools and skills that will define the future of architecture and interior design.

Adriana, Design Director at dwp’s Dubai Studio, shares her vision for the future of AI in design: “AI is not just shaping our present; it’s paving the way for a future where design is more intuitive, responsive, and deeply connected to human needs. As we continue to explore and integrate AI technologies, we’re opening up new realms of possibility in creating spaces that are not just visually stunning, but also intelligent and adaptive to the evolving needs of their users.”

We understand that the world of design is no longer just about aesthetics or functionality; it’s about creating spaces that are responsive, adaptable, and sustainable in a rapidly changing world. By embracing AI and continually exploring its potential, we aim to set new standards for excellence in architecture and interior design.

As AI becomes more sophisticated, we anticipate its growing role in areas such as smart buildings, urban planning, and sustainable architecture. These developments will not only change how buildings are designed but also how they are experienced by the people who inhabit them.

At dwp, we’re excited about the future of AI in design and are committed to leading the charge. By leveraging AI responsibly and creatively, we’re shaping the built environment for generations to come, delivering designs that are not only beautiful but also intelligent, sustainable, and deeply connected to the needs of the people who use them.

In the glittering cityscape of Dubai, One Za’abeel stands as a beacon of sophisticated luxury. This ambitious development, with residential interiors crafted by dwp | design worldwide partnership, is not just another addition to the skyline—it is a vision of the future of high-end living, where opulence meets innovation.

A Global Trend Localised

Born from the golden age of 1920s Manhattan, the concept of branded residences has found fertile ground in Dubai, a city known for its architectural prowess. As Dubai evolves, so too does its interpretation of luxury, and One Za’abeel is at the forefront of this transformation.

Charlie Kelly, Regional Managing Director for UAE at dwp, captures this sentiment: “Dubai is a canvas for the next generation of luxury living. With One Za’abeel, we’ve designed homes that embody the aspirations of discerning global citizens—spaces that are as sophisticated as they are timeless.”

Crafting Bespoke Living Spaces

Situated in the prestigious Zabeel district, One Za’abeel offers a curated collection of 264 residences, each a testament to refined living. From sleek one-bedroom apartments to expansive four-bedroom sanctuaries, and culminating in opulent penthouse apartments with panoramic views, these residences are more than just homes—they are experiences.

Scott Whittaker, Group Creative Director at dwp, explains the vision behind these spaces: “Our aim was to create more than just living spaces. We sought to orchestrate a lifestyle where every detail, from the custom fixtures to the breathtaking views, contributes to an elevated daily experience.”

Sustainability Meets Luxury

In a city often synonymous with excess, One Za’abeel breaks the mould by integrating sustainable features without compromising on luxury. Adriana Graur, Design Director at dwp, notes: “Luxury and sustainability are not mutually exclusive. At One Za’abeel, residents indulge in the finest amenities, all within a community that is responsibly designed and environmentally conscious.”

The development’s energy-efficient systems and locally-sourced materials set a new standard for luxury that is as eco-conscious as it is elegant.

Architectural Marvel

One Za’abeel’s crowning feature is its sky cantilever, a marvel of engineering that connects its two towers. This is more than an architectural statement—it is a functional space housing world-class amenities, offering unparalleled views of Dubai’s skyline.

A New Paradigm for Urban Luxury

As cities around the world grapple with urbanisation and sustainability challenges, One Za’abeel emerges as a potential blueprint for future developments. It raises important questions about the evolution of luxury in dense urban environments.

With One Za’abeel now complete, it is more than just a striking addition to Dubai’s skyline. It is a bold statement about the future of urban luxury—one that balances opulence with responsibility, individual comfort with community well-being. As residents move in and the development comes to life, it stands as a testament to dwp’s vision of refined, sustainable urban living. The true measure of One Za’abeel’s success will unfold in the coming months and years, as it becomes an integral part of Dubai’s urban fabric, setting new benchmarks for luxury living far beyond the shores of the Persian Gulf.

Interview with Charlie Kelly and Lukasz Zagala on the dwp | Medusa Architects Partnership

dwp: Today, we are thrilled to delve into the exciting partnership between dwp | design worldwide partnership and Medusa Architects. Joining us are Charlie Kelly, Managing Director for the Middle East and Asia at dwp, and Lukasz Zagala, co-founder of Medusa Architects. Thank you both for being here.

The Partnership’s Genesis

dwp: To start, Charlie, could you share the vision behind this strategic partnership?

Charlie Kelly: Absolutely. dwp has been a dominant force in the Middle East’s design market for nearly two decades, delivering award-winning, sustainable projects. Partnering with Medusa Architects enriches our architectural portfolio and enhances our established design legacy. This collaboration, dwp | Medusa Architects, combines our comprehensive design expertise with Medusa’s innovative architectural approach, setting a new standard for integrated design excellence in the region. The partnership aligns with our broader expansion strategy, particularly our focus on the Kingdom of Saudi Arabia (KSA), where there is a burgeoning demand for innovative and sustainable design solutions.

Bringing European Excellence to the Middle East

dwp: Lukasz, Medusa Architects has a rich legacy in Europe. What does this partnership mean for you, and what can the Middle East expect from Medusa’s involvement?

Lukasz Zagala: For us, entering the Middle Eastern market is an amazing opportunity. Our interdisciplinary approach and award-winning projects in Europe bring a fresh perspective to the region. I truly believe that our combined forces with dwp will deliver a new quality of architecture and urban design. This partnership allows us to exchange ideas, think outside the box, and leverage our experience to create exciting and innovative solutions for the Middle East, especially as we delve into the transformative projects in KSA, where the pace of development and the ambition for world-class design are truly inspiring.

Leveraging Combined Strengths

dwp: Charlie, how do you see the partnership with Medusa Architects enhancing dwp’s already strong presence in the Middle East?

Charlie Kelly: The Middle East is a dynamic and evolving market with a growing demand for high-quality, innovative design solutions. Our partnership with Medusa Architects adds a European design-focused dimension to the dwp brand, providing our clients with exceptional architectural design expertise. This collaboration strengthens our ability to deliver holistic and integrated design solutions, reinforcing our commitment to excellence in every project we undertake. Our expansion, particularly in KSA, is a testament to our strategic vision. The region is undergoing a remarkable transformation, and our collaboration ensures that we are at the forefront, delivering projects that resonate with the cultural and environmental context of Saudi Arabia.

Early Projects and Future Endeavours

dwp: Can you share some insights on the projects that dwp | Medusa Architects is already working on in the Middle East?

Charlie Kelly: We’ve already embarked on several prestigious projects across Dubai, Abu Dhabi, and particularly in KSA. These projects are a testament to the strength of our collaboration and our shared vision for innovative and sustainable design. In Saudi Arabia, we are engaged in groundbreaking projects that will set new benchmarks for urban design and architecture. Each project leverages the combined expertise of our teams, ensuring that we deliver exceptional results that meet the unique needs of the region.

Synergy and Innovation

dwp: Lukasz, how do you see the synergy between dwp and Medusa Architects driving innovation in your projects?

Lukasz Zagala: The synergy between dwp and Medusa Architects is about more than just merging our capabilities; it’s about creating a platform for innovation. By blending dwp’s deep understanding of the Middle Eastern design culture with our innovative European design philosophy, we are not just designing buildings; we are crafting spaces that inspire and resonate with the community. This collaborative approach allows us to push the boundaries of architecture and design, setting new benchmarks in the industry. The projects we are undertaking in KSA exemplify this synergy, as we integrate local cultural elements with cutting-edge design concepts to create spaces that are both functional and visionary.

Reflecting on the Partnership

dwp: Finally, what are your thoughts on the transformative potential of this partnership for the design and architectural landscape in the Middle East?

Charlie Kelly: This partnership is a game-changer. By uniting our strengths, we are poised to lead significant architecture and interior design projects, reshaping the region’s landscapes with visionary designs and sustainable practices. Our combined expertise ensures that we remain at the forefront of innovation, delivering projects that not only meet but exceed the expectations of our clients and the community. The focus on KSA is particularly exciting, as we are contributing to the realisation of the Kingdom’s Vision 2030 with designs that are innovative, sustainable, and culturally relevant.

Lukasz Zagala: I agree. This collaboration is a testament to the transformative power of partnership. By bringing together our diverse experiences and perspectives, we are creating a new paradigm in design and architecture. We are excited about the future and the opportunity to make a lasting impact on the Middle Eastern architectural landscape. Our work in KSA is just the beginning, and we look forward to expanding our influence across the region, creating iconic projects that reflect the ambitious spirit of the Middle East.

dwp: Thank you both for sharing your insights. The partnership between dwp and Medusa Architects is undoubtedly set to elevate design and architectural innovation in the Middle East. We look forward to witnessing the remarkable projects that will emerge from this collaboration.

“In today’s globalised world, successful design must speak a universal language while embracing local cultural relevance,” says Charlie Kelly, Regional Managing Director for UAE at dwp | design worldwide partnership. This philosophy is at the core of dwp’s approach to international architecture and interior design, and it is particularly resonant in the Middle East.

A Calculated Global-Local Strategy

dwp’s strategy is rooted in synthesising global design trends with regional cultural nuances. Kelly elaborates, “Our work in the Middle East reflects our ability to create spaces that resonate both internationally and locally. It’s not about imposing a single design language, but about crafting environments that feel authentic to their location while meeting global standards.”

This thoughtful approach is evident in projects like the FTI offices in Dubai and Buro Happold in Riyadh, where dwp’s design philosophy seamlessly blends international influences with local identity.

FTI Dubai: A Study in Cosmopolitan Design

The FTI project in Dubai showcases dwp’s capacity to meld diverse influences into a coherent design narrative. Scott Whittaker, Group Creative Director, describes their approach: “We’ve fused London’s design sophistication with Dubai’s contemporary ethos. The result is a space that feels both familiar and uniquely local.”

By employing neutral tones in communal areas and creating flexible workspaces, dwp has crafted an environment that caters to Dubai’s multicultural business landscape, reflecting the city’s cosmopolitan spirit.

Riyadh: Redefining Saudi Workspaces

In Riyadh, the Buro Happold office project aligns with Saudi Arabia’s evolving vision for modern work environments. Adriana Graur, Design Director, offers a personal insight: “Having grown up in Eastern Europe and now working in the Middle East, I’ve always been intrigued by how design can bridge cultures. At Buro Happold, we introduced elements like green spaces and an open-air amphitheatre—not just for aesthetics, but to reflect a shift towards more interactive, sustainable work settings in the Kingdom.”

Incorporating AI to optimise designs for energy efficiency and user comfort, this project exemplifies dwp’s ability to translate global office trends into locally relevant, sustainable designs, potentially setting new benchmarks for workplace design in Saudi Arabia and beyond.

Art as a Localizing Element

dwp extends its commitment to cultural integration beyond architectural elements by commissioning local artists, turning each project into a curated gallery of regional talent. Kelly sees this as more than just decoration: “Engaging local artists adds cultural depth to our projects. It transforms spaces into narratives that resonate with the local community.”

Looking Ahead

As global work patterns evolve, dwp’s design philosophy positions it to meet emerging needs. Whittaker reflects, “Our goal is to create environments that foster a sense of belonging, balancing corporate identity with local familiarity.”

The firm’s Middle East studio serves as a testing ground for this approach, with insights gained here being applied to projects worldwide. Graur notes, “Our experiences in the Middle East inform our global strategy, ensuring that our designs are always culturally relevant.”

In an industry where differentiation is key, dwp’s nuanced approach to creating culturally resonant spaces sets it apart. As Kelly observes, “In an increasingly interconnected world, our approach is about more than just relevance—it’s about setting new standards in international design.”

dwp’s strategy—marrying global design principles with local cultural elements—positions the firm at the forefront of international design, creating spaces that not only enhance aesthetic value but also foster a deep connection with the community. Each project becomes a true reflection of its unique environment, bridging the global and the local in a way that resonates with both.

We are thrilled to announce that dwp | design worldwide partnership has been honored with multiple awards at the prestigious Architecture and Design Community Awards 2024. These accolades celebrate our commitment to innovation, excellence, and design mastery across various categories.

The Architecture and Design Community Awards recognise outstanding achievements in the fields of architecture, interior design, and landscape architecture. The awards are a testament to the creativity, functionality, and aesthetic appeal of projects that push the boundaries of design. Judged by a panel of industry experts, these awards highlight the best and brightest in the design community.

Our Award-Winning Projects:

Ora Office, Dubai – Gold for Workplace & Co-working Space Interior Design

A cutting-edge workspace designed to foster collaboration and innovation.

Carlton Vignette Hotel – Platinum for Hospitality & Hotel Interior Design

A luxurious hotel that blends elegance with modern amenities, offering an unparalleled guest experience.

Informa Office, Dubai – Platinum for Workplace & Co-working Space Interior Design

A dynamic office environment designed to enhance productivity and creativity.

KTC Business Centre, Bangkok – Silver for Interior – Professional Environment Design

A professional space that combines functionality with stylish design elements.

Wisdom The Forestias, Bangkok – Platinum for Interior – Apartment Design Innovations

Innovative apartment design that seamlessly integrates nature and modern living.

BMW Performance Motor Ratchaphruek, Bangkok – Silver for Commercial & Retail Architecture

A state-of-the-art automotive showroom that reflects the brand’s performance and prestige.

Moxy Bangkok Ratchaprasong – Gold for Hospitality & Hotel Interior Design

A vibrant and youthful hotel designed to cater to the modern traveler.

The Executive Council, Dubai – Platinum Winner

An iconic government building that exemplifies architectural excellence and functional design.

Jumeirah Emirates Towers, Dubai – Platinum Winner

A landmark of luxury and sophistication, setting a new standard in hospitality and business facilities.

Each of these projects showcases our dedication to creating spaces that are not only visually stunning but also enhance the user experience. We are incredibly proud of our team’s hard work and creativity, which have been recognized through these prestigious awards.

At dwp, we believe in pushing the boundaries of design to create environments that inspire, engage, and elevate the human experience. These awards are a testament to our commitment to excellence and our vision of shaping the future of design.

We look forward to continuing our journey of innovation and excellence in design. Thank you to the Architecture and Design Community Awards for this recognition, and to our clients and partners for their continued trust and support.