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dwp gets personal with Jordy Fu

We ask world renowned architect, artist and fashion designer some personal questions…

How do you summarise your creative ethos?
“I once read a book by Kevin Roberts, it’s actually a marketing book called ‘Love Marks’. written by the former CEO of Saatchi & Saatchi, In it he says, instead of creating brands, we should make people fall in love. I thought that was very interesting in architecture too. We create building after building that look the same. There is no love in them. After I read that book realised that, as a designer, I should be creating love. Making the world a better place by using my creativity. I saw emotional connection is very important whether creating a teacup or making a city. The end goal should always be that people love it.”

What is the first thing you do when you get out of bed?

“I feed my cats. I have eight! I’ve got one room and they’ve got the rest. Three Persian cats I bought and the other five kittens were rescued, Thai cats.”

Apart from your cats what gives you energy?
“I have always had lots of energy. I guess it’s because I’m curious. I always find something interesting and exciting no matter where I am. I love learning and discovering new things. I also do a lot of yoga and sport.”

Do you sleep with your phone next to you?
“Actually, no. I put my phone very far away from me as soon as I get home because I try to have personal time. When I’m at home I try to look within, be calm and just be myself instead of being distracted by the whole world.”

How has your cultural background influenced you?
“I was introduced to the Asian culture when I was child and then educated in the West. The mix is a good thing. I wish every child could have that because you can pick whatever works for you from both cultures. There is less limitation.”

What advice would you give your younger self?

“I have always told myself the same thing which is: ‘dream big‘. Most people only look at very small things, or the near future. But when you have a dream you can go after it. Follow your passion because whatever feels natural and exciting for you is the right path.”

For more information don’t hesitate to contact scott.w@dwp.com

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