design worldwide partnership

Futuristic sales experience

Meraas Sales Boutique

  • Dubai, UAE

dwp were appointed by Meraas, a Dubai-based holding company with a wide portfolio and activity in real estate, tourism and hospitality as the interior design consultants for the conversion of an exhibition space to a sales boutique located in City Walk, Dubai. The sales boutique design was required to have the WOW factor, with the area itself acting as an attraction to entice people inside. The clients brief asked for the design to be ‘the talk of the town’, with combined technology and luxury.

dwp’s final design is elegant and sophisticated with technology-enabled design throughout and beautiful marble detailing. The sales center offers two levels providing opportunities to sell two different property segments, along with an exclusive private VIP seating area. The design includes digital technology to enhance the customer experience and showcase model houses, master plans, mood boards, and brochures effectively in a 3D realistic format. The walls and ceilings contain a mix of interactive high definition screens and attractive modern lighting’s that touch upon a futuristic feel inviting the customer to step into their future with Meraas.

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