Exclusive female-only, one-on-one and by-appointment-only fitness club was inspired by the glamour and sex appeal of a ‘Victoria’s Secret’ fashion show. A one-of-a-kind, fun, fabulous and flirty gym concept where the clients feel safe and cared for
The gym in Fuzhou is a template to be rolled out in ensuing locations. dwp|jordy fu developed all aspects of the design including interiors, fitout, branding, product design, as well as furniture design and production.
A dynamic reception with retail shelving for Model Gym merchandising, training area focused for uninterrupted one-to-one sessions with black and white flooring is guarded by model silhouettes that adorn the walls. A lounge, luxury changing rooms, stylish bathrooms, an enticing spa area creates a rewarding and motivating environment for women to work out in.